A green, cool roof helps keep buildings in densely populated areas cool by increasing the heat island effect. To make a roof cool many materials are used that help reflect solar energy through light colored paint. Before deciding whether to use a green roof or a cool roof, the roofer must consider the pros and cons to decide what would be best for the property and whether a cooler roof is a viable option. The idea behind this roof style is that bright colored colors are known to reflect heat while darkness absorbs heat. Much has been said about the benefits of replacing a traditional dark roof with a cool one. Energy efficiency comes first in the minds of homeowners, especially as we enter the hottest days of the summer. This helps many business owners keep their buildings cool in the hot summer months and reduce energy costs. One of the most popular ideas we have seen from customers is equipping their roofs to reduce their energy costs and be more energy efficient.